Working with We Ride, a mountain biking guiding and skills coaching company, I developed a bold and energetic visual identity that reflects the excitement and adventure of mountain biking.
The project included branding, brochure design, promotional posters and email marketing materials, creating a consistent visual style across both print and digital communications.
Combining striking mountain biking photography with vibrant colours, contemporary typography and dynamic graphic elements, the designs capture the energy of the sport while communicating We Ride’s services.
The project also provides a visual foundation for future website designs, bringing the brand together across all customer touchpoints.
Photography courtesy of Phil Tragen.